Senior Marketing Manager
Full Time • Adams, Inc.
Responsive recruiter
Are you a Marketing professional with at least five-years of full-time Marketing experience in home-service or the construction trades?
Adams, Inc. has been in the building trades industry since 1988 providing solutions to our customers by way of electrical, plumbing, HVAC, solar, and home backup power. We are a family-owned, value-based organization placing the needs of our customers and team members above all else!
We are adding a Senior Marketing Manager to our on-site team in Elkhorn, WI.
Adams, Inc. has been in the building trades industry since 1988 providing solutions to our customers by way of electrical, plumbing, HVAC, solar, and home backup power. We are a family-owned, value-based organization placing the needs of our customers and team members above all else!
We are adding a Senior Marketing Manager to our on-site team in Elkhorn, WI.
The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and customer engagement across all Adams’ service lines - including electrical, plumbing, HVAC, solar, smart tech, and home backup generators. This role oversees all aspects of marketing for our consumer and our commercial/industrial efforts, including campaign development, digital strategy, content creation, media buying, performance analytics/reporting and external communications. The Senior Marketing Manager closely collaborates with sales and operations to ensure marketing efforts align with business goals and reflect the company’s core values.
Qualifications:
- Experience: Minimum of 5 - 7 years of marketing experience in home services or construction trades (HVAC, Plumbing, Electrical, Solar) or related industries required. Proven success in developing and executing effective marketing campaigns.
- Education: Bachelor’s degree in marketing, communications, or related field preferred. An equivalent combination of education and relevant industry experience may be considered in lieu of a formal degree.
- Technical Skills: Strong understanding of lead generation and digital marketing, SEO, CRM, and analytics tools is key. Knowledge of ServiceTitan a plus.
- Communication Skills: Excellent verbal and written communication skills to interact with clients, team members, and stakeholders required.
- Problem Solving: Ability to anticipate challenges, troubleshoot issues, and implement effective solutions under pressure required.
- Leadership: Strong leadership and team management skills to motivate and guide teams through accountability and positive team culture required.
- Driver’s License: Valid driver’s license with an acceptable driving record and a willingness to travel to job sites is required.
Essential Duties and Responsibilities (as related to our Company Core Values):
Integrity:
- Ensure all marketing communications are accurate, ethical, and aligned with brand standards.
- Maintain transparency in campaign performance reporting and budget usage.
- Uphold compliance with advertising regulations and data privacy standards.
People:
- Collaborate with internal teams for data and content gathering
- Oversee the creation and promotion of employee-driven content.
- Manage relationships with external vendors, agencies, and creative partners.
- Oversee and support on-site Marketing team with their day-to-day activities as well as their growth and development through training and mentorship in marketing best practices.
Partnership:
- Work cross-functionally with sales, operations, and customer service to align messaging and campaigns.
- Coordinate with industry partners and community organizations for co-branded initiatives.
- Build referral and review programs to strengthen customer relationships and brand loyalty.
Attitude:
- Bring creativity, adaptability, and a proactive mindset to campaign development and problem-solving.
- Embrace feedback and continuously seek ways to improve marketing effectiveness.
- Champion a customer-first approach in all messaging and outreach efforts.
Excellence:
- Define and lead execution for Adams’ yearly Marketing planning and strategy creation.
- Lead campaign messaging and creative as well as budgeting and performance reporting for our multi-channel marketing tactics (TV, radio, digital, print, events, etc.) to drive leads and revenue.
- Oversee website content, SEO strategy, and social media presence. Ensure readiness for future changes facing digital advertising, i.e. AI tools, etc.
- Analyze campaign performance and adjust strategies to optimize ROI.
- Maintain brand consistency across all platforms and materials.
Stewardship:
- Manage the marketing budget with discipline and strategic prioritization.
- Track and report on key metrics such as lead volume, conversion rates, ROAS, and customer engagement.
- Ensure marketing efforts contribute to long-term brand equity and community impact.
Pay & Compensation:
The pay range for this position is based on recent, relevant experience in a specific Marketing role, with proven success generating leads with consumer goods & services. Adams, Inc. is also proud to offer a full benefits package that includes health, dental, vision, and life insurances along with paid time off, paid holidays, and an employer matching 401K, as well as discounts on all of our services.
Working Conditions & Employment Policies:
The pay range for this position is based on recent, relevant experience in a specific Marketing role, with proven success generating leads with consumer goods & services. Adams, Inc. is also proud to offer a full benefits package that includes health, dental, vision, and life insurances along with paid time off, paid holidays, and an employer matching 401K, as well as discounts on all of our services.
Working Conditions & Employment Policies:
Physical Demands:
This position is based in our Elkhorn office and involves standard computer and phone use. The role also requires travel for events, vendor meetings, and employee & customer engagement. The ability to move between our six locations is necessary.
Work Environment:
The position is primarily office based. Occasional evening or weekend work may be required to meet project deadlines or respond to urgent issues.
Employment Policy Statement:
This job description is intended to describe the general nature and level of work being performed and is not an exhaustive list of responsibilities, duties, or skills required. Duties and responsibilities may change at any time with or without notice. This description does not constitute a contract of employment and does not change the at-will employment relationship.
This job description is intended to describe the general nature and level of work being performed and is not an exhaustive list of responsibilities, duties, or skills required. Duties and responsibilities may change at any time with or without notice. This description does not constitute a contract of employment and does not change the at-will employment relationship.
Adams will provide reasonable accommodations to individuals with disabilities as required by law. If you need assistance or reasonable accommodations during the application or employment process, please contact Team Resources. Adams is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other protected status under applicable law.
Employment with Adams is at will. Either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable laws and agreements.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.